NATURE
"Immunology Wars - Monoclonal Antibodies"
Via DOG&RABBIT
Our immune systems are at war with cancer. This animation reveals how monoclonal antibodies can act as valuable reinforcements to shore up our defences – and help battle cancer.
You can find more on this topic at http://www.nature.com/milestones/anti...
Or watch it on youtube here: https://www.youtube.com/watch?v=5AXApBbj1ps&t=19s
Involvement: All art, design concept, characters, animation and compositing.
It was the client's wish to represent the immune system as an army of robots, fighting a delicate topic head on and with an approachable and hopeful yet proactive air. I added monsters for the other side and suggested bookending the film in a hospital environment so we could come back to the human patient at the end.
On visuals, I started with fully textured representations of the cells as they could appear in a medical textbook, and imagined a doctor/researcher doodling faces on them to express their hopes and fears driving them on in their work.
Viewers can easily shy away from the C-word. I hope I succeeded in helping some take the plunge, press the play button and learn more about a topic we all wish we didn't have to know about. But we do. The more we know, the better we can fight it.