MAX MARA

"Whitney Bag designed by Renzo Piano Building Workshop"

Via CHI/3point81/Chameleon

Max Mara commissioned these illustrations for the launch of their limited edition "Whitney Bag", which was designed in collaboration with Renzo Piano Building Workshop to coincide with the opening of the New Whitney Museum, New York.

The over-sketches are a nod to Renzo Piano's original back-of-envelope sketch and were used in PoS displays and window decals at Max Mara's NY shop, Copenhagen Airport and other locations. We also produced a looping animation.

Involvement: Illustration, animation.