One of the animated loops for social - “Domestic David - take the confusion out of personal hygiene adulting!”
SAMSUNG
"#Built to last" - ad campaign for Samsung Quickdrive
Via Taylor Herring, London
My part: Pitch support visuals, final Illustration, animation, poster design, motion graphics.
I got to develop the visuals for this awesome idea by the team at leading London PR agency Taylor Herring, from initial pitch to final campaign.
The washing machine versions of the statues (Michelangelo’s David and Rodin’s Thinker) were sculpted based on my designs and featured in public places around London.
I got to create animated versions for social, DOOH and even the Piccadilly screen, and various poster and billboard versions as well as print ads.
No AI involved, just good old Photoshop skills.
Piccadilly screen playing Samsung “Built to last” campaign ad
David and Thinkus in the wild:
Some of us do their best thinking while watching the washing machine go round and round:
One of the billboard posters I got to create for the campaign.
From pitch image to final poster design:
Initial concept art I created for the pitch to Samsung (Marble undies were a fun challenge)
Final artwork for one of the posters I got to create after we won the pitch.