Check out some youtube reactions below, the last to be still up after all this time. 

RADIOSHACK

"Squirrel Sunglasses"

Character Design and Direction by Andrew Kellerher.

Involvement: I'm afraid I'm responsible for the very stupid dance. Not only that, I filmed myself pretending to be a squirrel for an animation guide. Please don't ask for the original. ;D

I also got to take lots of photos of a (somewhat whiffy) taxidermied squirrel from which the character was then composited together by Andrew. 

Most fun bit: Seeing this pop up on youtube (radioshack had a version to download for people who wanted to make their own versions) and reading the comments. Some people were not amused and reckoned this was "fake". Lol.