MAX MARA
"Whitney Bag designed by Renzo Piano Building Workshop"
Max Mara commissioned these illustrations and looping animation for the launch of their limited edition "Whitney Bag", which was designed in collaboration with Renzo Piano Building Workshop to coincide with the opening of the New Whitney Museum, New York.
The red over-sketches are a nod to Renzo Piano's original back-of-envelope sketch. Used in PoS displays and window decals at Max Mara's NY shop, Copenhagen Airport and other locations.
My work: Illustration, animation.
Renzo Piano’s original Whitney Museum design sketch
One of my over-sketches matching Piano’s lines
